Written for women who just picked up their first GLP-1 prescription and have no idea what comes next. Leads with a personal moment from the waiting room and builds into a frank, research-backed guide on how to actually thrive on these medications.
Goal: Meet a reader at a pivotal, vulnerable moment and give practical guidance without being preachy about it.
A full About page written for a fictional functional medicine practice.
Demonstrates how I translate a practitioner's story, credentials, and philosophy into copy that builds trust and feels human.
Goal: Show how I'd position a real practice— credible, warm, and specific to their audience.
LONG-FORM ARTICLES
GLP-1
Written for a general wellness audience curious about
CBD but put off by the hype. Leads with a personal story, then supports it with evidence; a structure that earns credibility before making any claims.
Goal: Educate a skeptical reader and build trust through personal experience and research.
Wellness
CBD
Spec Website Copy
These are writing samples created to demonstrate how I approach copy across different formats and audiences.
Each piece was written with a real audience, a real goal, and a real brief in mind.
Currently working on additional samples across functional medicine and women's hormone health.
Like what you see?
Website Copy
Functional Medicine
Women's Health
An evidence-informed look at cortisol, chronic stress, and why most people are underestimating the damage.
Backs up a bold claim with data and makes the science accessible without dumbing it down.
Goal: Sound an alarm without being alarmist. Data-forward, personality intact.
Stress
Cortisol