Writing By Kristin Hodnett
Good copy starts with understanding. The science, the audience, and the stakes. Here's what that looks like in practice.
You got the prescription, now what?
Written for women who just picked up their first GLP-1 prescription and have no idea what comes next. Leads with a personal moment from the waiting room and builds into a frank, research-backed guide on how to actually thrive on these medications.
Goal: Meet a reader at a pivotal, vulnerable moment and give practical guidance without being preachy about it.
Stress is the new smoking
Rise Women's About Page
A full About page written for a fictional functional medicine practice.
Demonstrates how I translate a practitioner's story, credentials, and philosophy into copy that builds trust and feels human.
Goal: Show how I'd position a real practice— credible, warm, and specific to their audience.
LONG-FORM ARTICLES
GLP-1
What I wish everyone knew about CBD
Written for a general wellness audience curious about
CBD but put off by the hype. Leads with a personal story, then supports it with evidence; a structure that earns credibility before making any claims.
Goal: Educate a skeptical reader and build trust through personal experience and research.
Wellness
CBD
Spec Website Copy
These are writing samples created to demonstrate how I approach copy across different formats and audiences.
Each piece was written with a real audience, a real goal, and a real brief in mind.
Currently working on additional samples across functional medicine and women's hormone health.
Like What you See?
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Website Copy
Functional Medicine
An evidence-informed look at cortisol, chronic stress, and why most people are underestimating the damage.
Backs up a bold claim with data and makes the science accessible without dumbing it down.
Goal: Sound an alarm without being alarmist. Data-forward, personality intact.
Stress
Cortisol
Women's Health