Connecting brands and the women who need them.
Through copy that’s research-backed, personality-forward, and built for the real person on the other side of the screen.
Allow me to introduce you to the person behind the work
How I got here
I'm Kristin. Wordsmith, online shopping addict, and the person who will always pick a song for the lyrics over the melody. I live in the Northeast with an Olipop permanently on my desk and a playlist for every possible mood.
When I'm not writing, you’ll find me exploring new places, hunting down the best meal within a ten-mile radius, or adding things to my cart. I've been putting words together since I was a kid winning poetry contests, and the values that guide me are the same ones I bring to my work: freedom, integrity, authenticity, empathy, and continuous growth and evolution.
My post-college career started in medical office support, where I learned firsthand how healthcare talks to patients and how often that communication misses the mark entirely. I then put my BBA in Marketing to work in executive support at a Fortune 500 company. Over ten years in that environment taught me how to manage multiple priorities and shifting deadlines, the importance of confidentiality and how to make complex information make sense to any audience in the room. Useful skills, as it turns out.
Then my health forced a change I wasn't ready for. A health scare that stopped me in my tracks. I left corporate world and was forced to face what years of chronic stress had done to my body, including almost 90 extra pounds I didn't recognize. Getting that weight off wasn't as simple as eating less and moving more. It took gut health work, stress management, hormone balancing, GLP-1 medication, and a complete overhaul of how I showed up for myself every single day. I lost the weight and gained my health, and the process taught me more than any degree ever could.
But I did get another degree. I pursued a graduate certificate in Plant-Based Nutrition from eCornell because I wanted to understand the science beyond the surface level. The more I studied, the more I saw the same pattern everywhere: the information existed, but the language wasn't reaching the women who needed it most. I began writing the version that was missing.
What I Believe
I believe good wellness content meets the reader exactly where she is, with honesty and evidence in equal measure. I trust peer-reviewed research over wellness influencers and proven protocols over trending hashtags. This space has enough people selling opinions as facts. I’m not one of them.
Opinion without evidence is noise. Evidence without personality is forgettable. The magic is always in the blend, and copy should sound like a specific person with a point of view wrote it. Not a template, not a committee, and certainly not an algorithm. That specific person is different for each brand, because it should sound like you.
How I work
I don't do cookie-cutter wellness copy. Every project starts with me getting to know your practice, your audience, and what makes your approach the one worth paying attention to. Then I write the words that make your people feel it. Clinical credibility paired with emotional resonance. That's not a tagline. It's the actual process.
I also publish The Well Midlife, a women's wellness and lifestyle blog where I put my money where my mouth is every week. A little research, a little woo, and a lot of real talk. This is my way of serving the audience your brand is trying to reach, selfishly, because I am the audience.